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Wrestling Forums

Brand cross-development alliance

Posted in Wrestling Forums by meishengchao at 10:40, Aug 05 2015

Flooring and other home building industry has always been closely linked with the development of the real estate industry. The real estate industry's well-being directly determines the cold floor and other home building industry. But in 2014 the real estate market has not been rising, flooring and other home improvement building materials companies in order to maintain a good momentum of development in the new year, the need to develop forward-looking vision, to cross-border alliances and development. Consumer demand for cross-brand alliance conform There have been some forward-looking vision of the business,no formaldehyde pergolas price try to cross-border co-branding marketing another way, to seek new breakthroughs. Recently, the Marco Polo, Lens, Sofia and other 13 first-line brand of home building materials, co-sponsored Alliance of Chinese good home, a large home improvement book-signing event in Xi'an, Shanghai, Tianjin, Hangzhou and other places held to attract a large number of consumers to participate.

The real estate industry for the home building industry shock effect is an objective reality, but heartening is that more and more families to improve the quality of life brought about due to upgrade needs. The biggest difference between this demand and the traditional home improvement needs that consumers need not just an electric kitchen, bathroom, flooring and other building materials single product, they want to get is a healthy, environmentally friendly, tasteful family surroundings. In the opinion of many people in the industry, cross-brand with good home Union on behalf of the joint marketing of the emergence, in line with the changing needs of consumers, it could play a role in many fields brands together to provide the best one-stop solution for home decoration program, and at the same time meet the high quality demands of different consumers decoration; consumers can save a lot of renovation which cost time and money costs, and create a real high-quality home space.

But also with a view, at the same time comply with consumer demand, companies should also be aware that when consumers buy home building products are no longer too entangled in a single product and features, but pay more attention to the overall effect and effect, which is actually the overall quality of home building materials for the company's brand strength, product strength and service force and put forward higher requirements. Flooring business or extend the industrial chain development whole-home On flooring industry, cross-border development, whole-home mode is more appropriate. extruded No cracks plastic planksWhole-home industry is burnt, the most important body in which the flooring company currently can not be smoked smoke confused, calm back to the nature of the industry, the industry what must be, what the industry is currently the most urgent needs. Toutou totally reasonable grounds its strategy. Where are you from, where to go, what position you're in, why go, how to go. Whole-home calmly examine the nature of its consumer and nature of the product to determine its nature.

Flooring companies need to go abroad

Posted in Wrestling Forums by meishengchao at 05:38, Aug 05 2015

At this stage, with the development of the flooring industry matures, flooring companies can not just be satisfied with the status quo, for the sake of long-term development, the major strength of flooring companies need to go abroad, and gradually with the international market. Flooring companies stationed in the international market needs with technology development effort Flooring companies are trying with international standards, but the general effect has always been lack of market position and recognized as a huge market pressure facing the flooring industry. In fact, most of us really floor mold resistant wood panelpeople are silent about the sort of big topic, great concept. Even some of the more powerful companies are faced with such problems can only be presented in a few words of rhetoric. In the end is what makes us maintain a status quo? But in the end it is what sustains China's self-sufficiency floor situation? In fact, the reason is very simple. Because our technical questions.

It can be said, standing on the perspective of advanced concepts, we have been far behind international brand, but standing economic and practical point of view, we still lack some of the hard work and spirit of the brand and technology research strength. If an enterprise product technology, however, it is certainly a prerequisite for the development of this business constraints. But if the lack of an industry technology, then it is no longer a business or an industry problem. This is a social problem in one country, the state and enterprises need to build a common strategy of the way. Which is not solely a business or individual can reverse the situation. Flooring business requires the use of state power to go abroad to seek business opportunities Xiao Bian believes that if the government take the stage for enterprises with the actual way, to build a national science and technology, a research team for the opening of a series of powerful enterprises of the green channel, for its funds, personnel, marketing and even solve some practical difficulties in management.

I believe that we are fully capable to develop a new high-end products, to seek international cooperation, to enter the international market, occupy a place. Although this is a relatively long process, but we've got to go for the future development and market thinking, can not nothing about, so that a sense of understanding of this phenomenon is the formation of an industry, it is not practical. If we always will China this vast land as the terminal market, then we will never be able to go abroad to seek more business opportunities, if we even want to dare to think about, say do not dare to say, vinyl fencing supplies ukthat we development of the industry will always be in the domestic level and the international level has always been a difference of some distance. Therefore, the strength of the businesses or individuals, should be re-explore the flooring industry international market, beating people talk circles floor to floor, more confident.

Product quality of the floor is key

Posted in Wrestling Forums by meishengchao at 11:52, Aug 04 2015

According to the relevant media survey, flooring and other home building materials buy online brand consumers often than in the store two years younger consumer, the consumer demand for different channels has a distinct difference, and also the pursuit of common values. Nearly nine out of online shopping consumers value quality flooring products Survey noted that in the purchase of the floor and other household products alwayslandscaping timber edging board different channels consumers are the most valued product quality, followed by price. The line in the store as a major consumer product information of the main channel, while online consumers chose the Internet. 44% of consumers would understand the product on the Internet at the same time line, but online consumers, there are up to 60% of people at the same time to the store to understand.

This indicates that the store is always a consumer product information of the main channel. Through the above information channels, line up buyers understand that environmental performance, followed by price discounts; and the online buyers the contrary, to understand the most is the price discount, followed by environmental performance. This reflects the different values ??in different channels for consumers. After the purchase of furniture, flooring and other building materials, single-mindedness with respect to online consumers concerned about environmental issues, online consumers in the purchase of the floor and other household products are most concerned about is the quality issue. Online shopping is not necessarily reliable quality affordable Nine positive building materials network that the biggest advantage of online shopping is the price, so many consumers minds, online shopping certainly cheaper than the store, but in fact it is not.

A certain brand of a multi-storey wood products in its Lynx flagship store marked price of 179 yuan / square meter, but in the city's stores inquiries, the price is only 159 yuan per square meter. This brand of Chongqing Area official said, the store brand of home sales is still the core of the terminal, their support for the efforts is the biggest brand stores. "For the floor, the line is not necessarily cheaper than the line, before buying advice more parity." low maintenance wpc fenceThe official also said that for building materials, furniture products, the website pictures because the color and camera angle, precision and other reasons, it is hard to make the right judgments.[Sohu focus home: eighteen Key proposed to vigorously promote the construction of the new town, a number of brands have begun to warm to enter the four-tier cities, winter warm sun whether having its own regional market planning?

Buy a whole house floor in addition to formaldehyde

Posted in Wrestling Forums by meishengchao at 06:38, Aug 03 2015

April 19, 2014, living at home star signing will be a custom home experience museum in Changsha, held a grand life at home, more than one thousand owners attended the event and spot orders. Awards winner, the famous actor Simon Yam visit the scene to help out, the signing will set off heavy climax. In the scene, living at home floor addition to aldehyde heavy launch also by consumers in hot pursuit. After the autograph session, living at home David interviewed by the press, share floor addition to aldehyde product concept. [Sohu focus home: wear always good! Today, living at home in addition to formaldehyde best tropical climate wood deck coveringfloor officially launched in Changsha. We know that there are many on the market the concept of net aldehyde floor, formaldehyde-free floors, compared with them, living at home in addition to formaldehyde floor which characteristic?

[David]: In addition to the role of formaldehyde floor is reflected in the consumer side, people can actually appreciate, but no other branding aldehyde, net aldehyde floors, basically reflected in the manufacturing side, it is both the essence distinction. Common formaldehyde-free floor can only ensure their own formaldehyde emission control in a reasonable range, but there is also a family wardrobe, doors, furniture and other products, their high levels of formaldehyde, then it can not control. For example, our national standards for formaldehyde emission 1.5mg / L, but if there are five 1.5 how to do? This problem has plagued us, in addition to aldehyde floor is born to solve this problem, and its meaning is: buy one floor, except the whole house formaldehyde. [Sohu focus home: how this function is done? [David]: in the development process, we see a lot of kids get leukemia in the newspaper, we considered it as decoration pollution have great relationship. Has just completed renovation of the family, several gas components, the molecular weight of formaldehyde is the largest, that is closest to the ground, which happens to be the child of that space to breathe, so easy to get sick, because of the greater their chances of exposure to formaldehyde ??? The study found that nanometer silicon with a negative charge, can absorb formaldehyde; and another substance, also known as the body is to be the scientific community the sixth largest life elements of chitin, formaldehyde can undergo a chemical reaction to produce harmless substances - - oxime, and then generate steam. We also know why the lotus lightness finds it?

Because the lotus leaf surface molecular structure is not, nor is it atomic, but nanostructures. This reminds us that the silicon nanostructures made to absorb formaldehyde, and then break it down chitin, finally forming a C & D in parallel addition to aldehyde technology. [Sohu focus home: that such a fairly high-tech products, is not very high-end positioning? [David]: family life among the industrial revolution, a revolution has antique floor,eco fence panels with lattice at that time the product positioning is to take the high road. Now, the entire flooring industry has basically civilians, and our boss have a requirement to let more people have a choice of space, which determines the orientation of the product. So, in addition to aldehyde floor must let more people can afford, so as to take on more social responsibility.

Enterprises to take the difference of the road

Posted in Wrestling Forums by meishengchao at 03:35, Aug 03 2015

In recent years, "foreign brands" floor in China's consumer market to increasingly hot, a lot of consumers that do not fly the domestic part of the product quality combined with color differences are not especially choose foreign brands, this phenomenon so that many large domestic flooring companies have to pay attention, the need to find a breakthrough development, strengthen their own brand building. Meet the flooring industry's own brand of the times, not passive bear, but the initiative for change. Few flooring companies have tried to differentiate their own brands era paving floors, chosen to build itsoutside balcony flooring own brand differentiation, provides the following two advantages for the flooring business: Strengthen the development of differentiation to avoid price dispute Domestic floor end-consumer market one after another price war for consumers, has already formed a mental fatigue.

And return to rational consumption in recent years, so that more consumers are concerned about the floor of the product itself, differentiated, unique flooring products for them is undoubtedly fatal attraction. Suddenly, with the difference that the way to avoid the endless price war, to enable enterprises to more energy can be placed on the floor technology research and development and quality improvement, thereby establishing its own brand floor core competitiveness can not be copied. Differences of the road to strengthen their own brand building Nine positive building materials network that, in order to differentiate the way to achieve its own brand in China flooring worldwide "enclosure movement" to create professional international brand image, not impossible. Sell ??themselves, the difference obvious characteristics, product quality flooring products, is naturally loved by everyone. Domestic flooring own brand integration of international markets into "foreign floor" backyard, you can achieve the absolute floor of foreign brands fight back. To win back the lost country domestic market and international market scored the periphery, this requires reliance by the realization of dreams is the difference mode.

Choose to do their own brands need to reject a lot of temptation, resist storms scour the market. Build its own brand, insist on doing their own brands faced pressure is great, but you just have to deal with pressure control method can be solved, and that is the difference.Now until May 10, to enter the "micro-channel deals" page to purchase any product in the timber space Shengluo Na virtue page screenshot enjoy "full build a handrail for outdoor concrete steps20 m2 up by 100 yuan," the concessions. There are "Sheng Luona floor-fifth anniversary celebration, in malls and linkage gift-10,000 Nine," "Beijing area 5.1 deals" and other activities that benefit the customer thank you can take to learn more about ways to do. Meanwhile, Sheng Luona online store has been formally launched, the online purchase more intimate, more convenient. Choose flooring, doors no longer a problem, open the micro-channel add friends: sronas it, more exciting information instantly "palm" grip.

Consumers need to be wooden floors according to activists

Posted in Wrestling Forums by meishengchao at 13:17, Aug 02 2015

Aftermarket wood floor is always a piece of consumer complaints are among the most centralized, consumer complaints analysis in April in an area just released show that authorities accept consumer complaints, reports, consulting a total of 1343, the average daily amount of 45 received, household electronic appliances, daily necessities, household machinery, resident services, building materials category is reported among the top five. Among them Two typical cases are related with german composite woodthe wooden floor. Sheet problems consumers are demanding a full refund Mr. Zhang in April reflected a large wholesale market in the city he bought a plate, use less than a month appeared plastic surface cracking, color changes and other phenomena, a complaint was made to the 12315 center, hope can return, and require businesses Workers bear the costs arising from the losses.

Steep market supervision and management officer conducted a survey on the situation that the operators to provide goods or services do not meet the quality requirements of consumers in accordance with state regulations, the parties have agreed to return, or require the operator to perform the replacement, repair and other obligations, return, replacement repair, the operator should bear the cost of transportation is necessary. Eventually, the operator only 5000 yuan a full refund of the purchase price, consumers also paid to labor costs and other costs 3000 yuan loss, consumer satisfaction. Wood quality problems consumers need according to activists He is also encountered a similar situation, he month in the city to buy a large home shopping wooden floor, because there are quality problems does not work properly, you need to return. Although businesses agree to return, but require consumers to bear the return shipping, or not to return.

Steep market supervision and management official investigation concluded that the product quality problems are not the fault of the consumer, to meet the conditions for return of goods for a free return is the legal obligation of businesses, specific to the present case, although the actual increase in the cost of the return process, but businesses that transport costs passed on to consumers conduct no legal basis. Ultimately, the operators volunteered to assume the corresponding costs.best decking protector sale Power Dekor Group President agree flattening trend, while in the four-tier market, he emphasized the important role logistics plays in its operating costs. this is not a safe haven to escape competition, but a new extension of corporate power. Only do a thorough preparation of enterprises in order to not fear the Red Sea congestion, can calmly deal with the unknown challenges of the blue ocean.

Floor foreign brands flooding the market

Posted in Wrestling Forums by meishengchao at 02:14, Jul 31 2015

Now, with the development of the flooring industry matures, the flooring industry also into an era of brand competition, but in many flooring brands, many companies are "foreign names" to be named, it also allows many consumers misunderstand , the domestic brands mistaken for imported brands. Then, as a native of Chinese flooring brand, why prefer foreign members? Industry insiders why Chinese flooring brand like to use foreign names,1 x 4 tongue and groove treated lumber as well as foreign consumers of Chinese flooring brand name is what attitude. "In fact, the Chinese brand name with a foreign phenomenon, today's Chinese society in all walks of life there are widespread, has put foreign names are used indiscriminately, can not afford a foreign name like no grade product." Insiders said that although the This phenomenon of abuse of foreign businesses which were already flooded.

But look at the reasons which on the one hand, or that the Chinese people for their country's products is not assured, and indeed there are many deficiencies and problems. In addition, foreigners do things as well as for product quality strict safeguards in the hearts of Chinese people left a very good impression, it also requires Chinese enterprises to learn. Businesses just use a good impression of foreign products for consumers this psychological, take a foreign name deliberately mislead consumers, so that consumers may think their brand is foreign goods. In fact, just wearing a suit and a tie playing, bones or "Made in china". Most consumers do not have professional product knowledge, one through advertising awareness, the second is based on the first instinct, and give consumers a first intuition is the brand name. Alone flooring industry, it is a variety of foreign names everywhere. Flooring business for themselves from a "foreign name" benefits of doing so are able to rely on the name to raise their social status, take a foreign name, product value is generally on the double, and consumers know the truth, often also ready for such "foreign brand "buy.

In fact, they spend heavily to just a "foreign label." It should be noted that local businesses get together "hang foreign head" is based on its market, local flooring product quality problems frequently lead to loss of consumer confidence in local products instead keen pursuit of foreign brands, local companies for product safety a foreign name, given the identity of foreign products, can increase consumer acceptanceplastic covering wood deck of the product.Target precision of, international image, brand rejuvenation, terminal refined, domestic flooring industry is trying to make China's national flooring brand awareness and acceptance of the world.

Sales concept flooring industry mess

Posted in Wrestling Forums by meishengchao at 12:23, Jul 30 2015

At this stage, although the flooring industry has matured, but many problems still exist within the industry, such as random price, the prevalence of a variety of discounts on flooring products in the market momentum, there is a difference between the market price. While time blatantly calling, but it still needs to reach a long process. Flooring industry concept messed only price According to the survey, many of the world'sbatu wood vs redwood flooring brands have entered the Chinese market, which imported goods have been in domestic production, net imports in the bottom of the entire Chinese market share of less than 5%.

The remaining there some sort of "international brand" merely some Chinese manufacturers have been registered in foreign countries, in China, shipped to foreign packaging, return domestic sales when it has the "noble lineage." Because the interests of drivers, the sale to a product said to be superior products, the average consumer only from the surface simply do not see the difference superior product and a product, and only rely on testing equipment, or after a period of use to identify them. Some dealers is to use the case of consumer access to information asymmetry, shoddy deceive consumers. To carry the defective original discount first 6 fold, 5 fold, 4.5-fold, the market most of the floors are on sale, at least 20 percent off the lowest sometimes hit twenty-three fold. Is true or false discounts discount?

A salesman said that this is a sample, some flaws; another salesman said that this has been discontinued, obsolete models; third salesman added that dealing with inventory, not pressure funds. Around three salesperson if true or false. Customers in the market found new just listed are discounted. And another shop owner told the truth: "Who is now subject to the underlying price, ah, are generally required on a discount price in our fight tickets.." Someone asked: "then why the price is so high standard, standard real Price is not better? "said the shopkeeper also feel helpless," No way Yeah, customer psychology is to bargain.how much wood for a 12x13 deck on the ground " In floor store learned that almost all the store's products are similar status, discounts everywhere, some even 4 fold, seen in a "certain" brand floor shops, a mark on the price list 325 yuan floor, the operator said as long as more than 170 yuan can be traded. Visible, some flooring products in pricing hidden "water" how much, although there are many flooring businesses were strong discounts, but profits still very substantial.

Flooring will improve environmental chaos

Posted in Wrestling Forums by meishengchao at 03:50, Jul 29 2015

It is reported that January 1, 2015 will be the implementation of new environmental laws, and the forthcoming introduction of new environmental laws from the original 47 to the 70, due to the additional "to refuse to correct the sewage enterprises by diary penalty," "to serious offense to take administrative detention "and" the main person in charge of the government in the face of serious consequences for the government's illegal to resign, "etc. , By experts as "the history of the most stringent" environmental law. This "history of the most stringent" of new environmental laws that affect the developmentwood industry in malaysia of the flooring industry, mainly from two aspects to explain: Enhance public participation On the one hand it is to expand the scope of environmental public interest litigation subject, to enhance the participation of the public. According to the Consumers Association statistics, in 2013 received a total of 164 complaints were filed at home, accounting for 49% of total merchandise daily complaints.

Hot on the floor rights, in addition to the floor from the dark, crack and service products and other issues, pungent, formaldehyde and other environmental issues have become activists flooring industry hardest hit. In the new environmental law added "information disclosure and public participation" special chapter, the scope of "public interest litigation subject" further expanded to more districts in the municipal civil affairs departments registered social organization. This precedent-setting move, the flooring industry is bound to make new demands of environmental protection technology, consumer groups may be justified by consumer associations and other organizations to supervise flooring environmentally friendly products. Relevant agencies need to strengthen supervision On the other hand, the modified new environmental law falls on the clear highlight of the various departments, the unit, duties and responsibilities of companies and individuals subject, and stressed that penalties for violations, the EIA mechanism, EM institutions should be jointly and severally liable ???

So, flooring industry in the future will be more stringent environmental protection product certification, a number of irregular relevant certification issued by certification bodies is difficult to keep following companies in the past "to conquer the world by certified" product marketing model or unable to move. The current high consumption of industrial structure no longer meets the requirements of the times, extensive growth pattern nor change is not. arboretum composite materialOnly major flooring companies upgrade transition as soon as possible, consistent development and green economic trends of new technologies, the production of low-carbon products meet consumer demand, in order to embark on long-term development of the road, or can be eliminated.

flooring industry immediately following the tide

Posted in Wrestling Forums by meishengchao at 07:41, Jul 28 2015

At this stage, with the green trend continues to develop, more and more attention flooring companies develop environmentally friendly products, the recent domestic China Green Home Environmental Technology Committee held in Guangzhou first "green living material - Green Home 3G auditing services research It will be "in-depth exchanges and discussions on the development trend of green living material and green home, industry standards and other issues. Green home development gradually prominent flooring companies need to follow Industry experts outdoor interlocking plastic tilessaid at the meeting, green home industry has developed rapidly in recent years, but the relevant domestic household products are still too lax environmental standards issues, only introduce more stringent green home standards and regulatory system in order to effectively prevent the formaldehyde, TVOC, lead excessive heavy metals and other harmful substances invade our homes, so that consumers on the production of household products more assured.

It is understood that many countries release of hazardous substances is a step to implement a higher level of standards. China-made household products into the market in these countries will face more stringent requirements. It is understood that China is a major exporter of furniture and wood-based panels, about two million cubic meters of wood-based panel exports to the United States each year, accounting for about 14% of China's total exports of wood-based panels. And China each year about 800,000 cubic meters of plywood exports to Japan, accounting for about 8% of China's total plywood exports. China Green Home Environmental Technical Working Committee Director Li Hongfan indicated whether green household products, raw materials, release of harmful substances plays a key role. At present, the domestic restrictions on hazardous substances plate and household products mainly in formaldehyde, is not concerned about other releases such as TVOC (Total VOC) and other harmful substances, only China's plywood products, environmental labeling and technical requirements HJ571 TVOC proposed standard limits, but not enforced.

Household product homogeneity serious domestic flooring companies need to seek a breakthrough The past two years, the domestic market with the green consumer demand developed rapidly, and has gradually formed a certain scale.patio flooring eco-friendly According to the Green RC estimated 2014 domestic green home market will reach 69.44 billion yuan. At present, flooring and other home product homogeneity issues outstanding, some large flooring and other home business development to its current size is difficult to achieve a breakthrough, with the rise of the green consumer trends, Green Home has become a new business breakthrough. It is reported that the Ministry is currently developing "green building materials" catalog, guide and expand the consumption of green building materials, the Commerce Department also developed various policies to encourage green consumption patterns.

Summer wood floor maintenance Raiders

Posted in Wrestling Forums by meishengchao at 11:54, Jul 27 2015

Third, the summer common floor care methods The floor is home improvement in the "big", paving a not only time consuming, but will bring high economic costs. Therefore, in everyday use, reasonable conservation is very important, directly related to the life of the floor. In the summer, the humid and high temperature environment, health floor is sloppy! Strengthening indoor ventilation Alternating wet and dry summer weather, we need to always open the window ventilation, adjust the indoor temperature and humidity, reducing the chance of damp wood flooring. Especially in the long-vacant room, wood floors are more vulnerable to excessive moisture, causing bagging, curling and other phenomena, need regular inspection and ventilation. In excessive moisture houses, wood composite siding wasaga beachyou can also use charcoal, dehumidifiers, moisture-proof film to reduce indoor humidity. In addition, after the summer mopping the floor, but also in time to open the doors and windows and let water stains on the floor and dried as soon as possible.

Proper cleaning maintenance Summer ground more easily become dirty, dirt, and other debris can also become more, if not promptly clean up would cause some health hazards, and long-term residual stains, then it will be extremely difficult to clean. In fact, the daily cleaning of wood flooring is relatively simple, use a vacuum cleaner or broom surface dust, then wrung to not drip cloth or mop to wipe the surface. If too much residual water stains, use a dry cloth to wipe dry. If you have stubborn stains, you can use diluted bleach to wipe, must not use corrosive solvent pH. Floor wet processing In daily life, it is inevitable there will be some water on the floor, in the summer, rain will often wet floor window or balcony, in fact, if you sprinkle a little water, not too worry, just use a dry cloth or dry mop water on the line, because short of water will not penetrate into the interior of the floor. If the floor flooding phenomenon occurs, you can clean the surface of the water as quickly as possible off the floor, and then a hair dryer or a vacuum cleaner to blow water vapor interfaces in gaps, if necessary, to use the air conditioning cooling dehumidifier, but must not be forced to use electric heaters, etc. drying.

Periodic floor maintenance Solid wood flooring, should regularly wax, essential oils and other conservation, not only to avoid the summer moisture intrusion, but also can compensate for daily use leave scratches, but also the beautiful wood floors, improve service life. Floor waxing times may vary according to the old and new floor, a new shop floor can once a month, continuous play three or four times after waxinginterlocking plastic wall cladding can play once every six months up wax. In addition to waxing, but also regularly carry out essential maintenance to the floor, and enhance the stability of the floor, to avoid absorption of moisture. But note that no waxing laminate flooring and paint, not polished, otherwise it will damage the laminate flooring wear layer and a decorative paper, but will be self-defeating.

Understand the essence of integrated marketing

Posted in Wrestling Forums by meishengchao at 08:59, Jul 24 2015

2014 Third Plenary Session of the eighth year after the economy, China's consumer market some incremental changes will take place, some change is the past and some change is groundbreaking, these are worth companies to follow, We want companies to be able to grasp the consumption trend of the market, the achievements of their own value model. Develop a comprehensive integrated marketing enterprises First, to clarify a concept, here's btb is no longer the traditional concept, it is a new concept buying wooden planks in the philippinesthat integrated marketing enterprise and between enterprises, namely business together business. Many years ago, there have been such a similar joint marketing, such as McDonald's and Coca-Cola, for example, the recent Orange and originally Chu Life Network, and so on.

Starting in 2014, this will be gradually transformed into joint marketing integrated marketing, oto between traditional companies and Internet companies, integrated marketing, complementary integrated marketing enterprises, purely online and offline integrated marketing, two or more companies Groups will jointly study the development of integrated marketing strategies to complement through mode, complementary resources, complementary channels, complementary capabilities, needs complementary services complementary to achieve integrated marketing strategy and other business groups. This marketing trend will mainly come from consumer groups to change attitudes and philosophy, as well as changes in consumers living ecological space, prompting consumer groups are increasingly tending to purchase an integrated post-consumer solutions. Consumers no longer buy consumer mentality of many people in pursuit of discounts, convenience, etc. carried out, they began to tend to make integrated flooring company to meet the requirements of different products integrate consumer demand for its composition.

Obviously, this is a trend, but this trend may be just expand and tentative attempt in 2014, enterprises need in terms of resources, the interests, the concept of culture, the channel, the responsibilities, the division of fine consensus and agreement terms. Nevertheless, this trend is inevitable, most of the enterprises in the next three years will embark on "is not a person in combat," the marketing status, which will small flooring company marketing presents a serious challenge, because maybe there is no companies willing to work together to promote this btb and the weak integrated marketing. Understand the essence of integrated marketing Nine positive building materials network learned, Integrated Marketing Communications is a marketing communications plan essentials, while fully recycle white yard fenceaware of the requirements to develop a comprehensive plan used by a variety of means of communication to bring added value, such as general advertising, direct response advertising, sales promotion and public relations, and the combined, provide a good definition, consistency of information, so that the mass influence maximized.

What types of solid wood flooring?

Posted in Wrestling Forums by meishengchao at 03:58, Jul 24 2015

Many types of wood flooring, solid wood flooring, laminate flooring (flooring), wood flooring, cork flooring, bamboo flooring and so on. But also many kinds of solid wood flooring, Xiao Bian today to talk about what kinds of solid wood flooring.
What types of solid wood flooring?
1, flat wood flooring
Shape is rectangular, surrounded by a smooth, straight edge, the production process is relatively simple.
2, tongue and groove wood flooring
Appear before a rectangular plate, the entire floor is a simple piece of wood, it has a tongue and groove, the back of resistance to deformation slot, production technology requires more comprehensive.
3, fight party, parquet wood floors
By a plurality of small pieces at a certain floor mosaic pattern, square, its design has a certain artistic quality or regularity. More meticulous production process, required precision, especially parquet flooring, which is made possible by combining a variety of wood and different timber architectural exterior railing ideas.
4, vertical wooden floor
Wood cross-section of the board, was a positive quadrilateral, hexagonal, its processing equipment is relatively simple, but important part of the process of wood modification, the key to overcome the swelling shrinkage cracking.
5, refers to the floor
The equal width, length ranging from small flooring strips connect, slotted and tenon. Generally the same structure as tongue and groove wood flooring, and installation is simple, natural beauty, small deformation.
6, integrated floor (mosaic floors)
By the width equal to the small finger-floor bar and then again by the multi-lateral stitching joined laminated sheet. This floor is a large format, while the core material mixing, contain each other, stable performance, easily deformed, will be able to give a single piece of natural beauty.
7, three parquet
It consists of three layers of solid best shine for composite tile, surface specifications for high-quality hardwood lath mosaic panels, the core of the cork plank, the bottom peeling veneer. It overcomes the one-way sex, not easily deformed, and the characteristic of solid wood flooring.
8, multi-layer parquet
Multi-layer plywood for the substrate to standard hardwood Sliced veneer sheet or mosaic panels for the panel, urea-formaldehyde resin staggered by hot pressing, features and three composite floor basically the same.
9, joinery veneer floors

Tipos de suelos de madera maciza

Posted in Wrestling Forums by meishengchao at 06:04, Jul 23 2015

1) La lengua y el suelo de madera ranura (también conocido como piso mortaja Dragón o baja): el piso en las direcciones longitudinal y de anchura han abierto una ranura y lengüeta, lengüeta y la ranura generalmente menor que o igual a 1/3 del espesor de la ranura es ligeramente más grande que la lengua. placas al aire libre para la decoración valla España la parte posterior de la resistencia a la deformación de la ranura;
2) se refiere a la baja: el espacio fijo, que van desde la longitud de los listones por machihembrado, pegando el piso, luego en después de la misma lengua y estructura de suelo surco;
3) piso de madera (pisos de mosaico): a partir de listones de es de madera compuesta tan buena como la madera natural, y luego por múltiples piezas Macizo costura lateral, este piso, de gran formato, buena estabilidad dimensional;
4) lucha partido, pisos de madera parquet: la pieza por un cierto piso de mosaico gráfico, su regularidad y patrones artísticos. Este complejo proceso de producción baja, la precisión es mayor.

Floor paint, floor paint, paint

Posted in Wrestling Forums by meishengchao at 02:53, Jul 23 2015

As the necessary system works paint wood flooring products, also has a large number of species. In the wood flooring products, depending on the use of wood flooring products are divided synthetic deck installation costst, namely floor paint, floor paint, paint.
Floor paint, floor paint, paint
Ground floor paint means a material for building interior floor finishes coating; floor paint is defined by mixing oil, color, tree, solvents, etc. made of decorative floor paint, heavy-duty floor paint, anti- Overloaded floor paint; and to finish the job in order to change it refers to the entire indoor environment carried out in order to play a protective role on the ground.
Floor paint is divided into ordinary floor paint, cement paint, seamless floor paint, polyurethane elastomer floor paint, anti-static floor paint, preservative floor paint six types. Strictly speaking above the floor paint paint formulations belong to adjust belongs ground paint; floor paint is mixed by a variety of different materials, dissolving, dispersion and other multi-channel technology manufacturing and composition, and include epoxy floor paint paint , polyurethane, etc. for clean floor; and to finish brushing the ground is a ground material.
In the paving process in wood flooring products, floor paint, floor paint, floor paint played a different role, through their use will change the color, abrasion resistance, compressive strength and other wood flooring products ʱ??

Flooring business support dealers

Posted in Wrestling Forums by meishengchao at 01:55, Jul 23 2015

At this stage, with the development of the flooring industry matures, we should also strengthen cooperation among themselves flooring brand development model, on the other hand, the need for support of small and medium-floor dealer business, should also support efforts to strengthen the dealer. Most of the flooring industry competition is competition between dealers. For to "join, agents" as the main mode, the dealer's success, profit or not directly related to their own development and growth in profit margins. Corporate support dealers can accelerate the speed of product sales and expand product sales, occupy a larger market share,privacy fence with pallets but also can enhance the profitability of distributors. In order to establish a strong "mutually beneficial" cooperation between companies and distributors to form a unified and effective Front coalition.

Give dealers the proper support, can also enhance business confidence and to develop their ideas, so that they are no longer content with perfunctory business ideas. Only in this way, enterprises can develop in a virtuous cycle of industrial chain can really make a difference. Because only the dealer profits, and in order to make greater efforts to publicize and promote the company's products, in order to stimulate business more profitable and attract more dealers to join the agency, the more dealers join the agency, the company's products sales of the more natural, the more corporate earnings. But now the floor because most dealers are individual, ideology, management, marketing ability and cultural quality is generally not high, it will have great impact on the development of the flooring industry, therefore, enterprises should increase the dealer The timely support efforts "Give a man to fish", some advanced management methods to teach business skills and sales dealers. Dealers can be said to be the floor of a business-to-consumer "face", the dealer's image will be directly related to consumer evaluation of the company's image and foster dealers, but also to enhance their image actually do in the long term for the corporate image ready.

The only way to achieve companies and distributors to achieve a win-win situation, to promote the healthy and orderly flooring market, and rapid development. Of course, in which the dealer is effective co-ordination is also vital,paneling for walls they only change the past that rest on its laurels, simple family-run, learning some of the advanced management and marketing skills, improve service, the vision to look at the entire flooring industry development of.

Flooring industry has suffered numerous barriers

Posted in Wrestling Forums by meishengchao at 09:35, Jul 21 2015

Now, with the flooring industry matures, many flooring company also launched the development of a whole-home content to suit current consumer fashion, personalized home consumption concept, but although whole-home opportunities do exist, the major floor enterprise development is barrier to really heavy. Pay attention to everything think twice, threw himself into an industry, it should be fully to understand the industry, especially average cost of a fence 2014the industry barriers, should do a comprehensive analysis and understanding. The flooring industry has been engaged in the business should go into special status of research in this industry, resourceful, follow the pace of the times, to be their own business bigger and stronger. Whole-home design focuses on the development of breakthrough Whole-home with personalized design, standardization and large-scale production as the main feature, therefore, the entire wooden home R & D is essential for the development of the industry.

Whole-home research and design not only reflects the general characteristics of furniture products to meet the modern home furniture products environmental health requirements, but also need to focus on integration with the style of the home environment, in line with changes in home fashion trends. Thus, the entire wooden home industry requires companies with strong R & D and product innovation capabilities, the ability to customize the original design is one of trade barriers faced by new firms to enter. Branding the whole-home development is very important Brand is the embodiment of a whole-home comprehensive competitiveness of the company, formed a long established brands need to promote and accumulation. Brands help businesses expand markets, promote the formation of consumer product preferences. Meanwhile, the brand helps companies market segmentation, market positioning. Brands play an important role in consumer purchasing decisions.

Consumer acceptance of whole-home brand, built on the company's product design, quality control, and comprehensive services basis. Therefore, the new entrants into the whole-home business, build consumer awareness of their brands, requires a lot of capital investment and time experience, the presence of the entire wood home industry high brand barriers. Flooring companies need to seize the capital chain Brand and sales channel building whole-home business is a key factor in business success, which requires companies to increase advertising and brand promotion, and actively expand the market coverage of autowpc decking suppliers in the philippines stores and outlets, which It requires companies with strong financial strength as a support. Meanwhile, with the rapid development of whole-home industry, the production capacity can meet the rapidly growing market demand, but also determines the speed of development of whole-home business, good financial strength to provide the material basis for rapid expansion. Therefore, one of the financial strength of the whole-home industry faces barriers.

Flooring companies need to be prepared

Posted in Wrestling Forums by meishengchao at 08:28, Jul 21 2015

At present, a second-tier cities flooring consumer market has become saturated, the channel sink become an important direction for future strategic planning of numerous flooring brand, the face of the continuous development of the four-tier cities, part of the floor turned to the enterprise market, Of course, before he moved to market, as well as the ability for the consumer market fundamentals tier of the market, companies need to do a certain understanding. Tier market "fat" bad bite companies need to do a certain understanding "Brand loyalty" four-tier cities for the majority of consumers who have not yet formed the concept decking price for 291 square feetof their brand concept is still progress and maturing, if there would be any impact flooring brands can take this time and even change these consumption makers of the brand and quality of the selection criteria, that it can really be "rooted tier market", will assure the future of the context of the domestic market.

Faced with three or four lines a piece of "fat", flooring companies want to taste, three or four lines to expand the market for the flooring industry is only just a start, many consumers have three or four lines began to pursue a higher standard of living quality, originally adopted in accordance with the "price war" strategy has been unable to meet market demand while not conducive to the floor their own brand image. Nine positive building materials network that, in order to account for a place in the four-tier cities to do the "consumption to consumers and then" de-development.

Tier cities gradually increased spending power of brand concept yet, "molding" Thanks to the popularity of the Internet in China, three or four lines of urban residents they continue to accumulate knowledge and consumption of all kinds of brand experience, a variety of "sun shine" also subtly influence their consumer awareness and choice, which leads to their brand and consumer experience with more, higher expectations, such expectations are showing usa wood composite interior wall claddingan increasing trend. The impact of the Internet in which plays a vital role. Most consumers believe that three or four lines of the brand of choice will affect their judgment of others; big brands in addition to the relative quality of goods is guaranteed beyond its reputation and brand influence also provide consumers with adequate consumer confidence.

Flooring companies need to segment the market

Posted in Wrestling Forums by meishengchao at 07:13, Jul 21 2015

At present, the development of the flooring industry has been approaching maturity, the market demand for flooring consumers gradually diversified development trend. Therefore, companies need to segment the market floor, brand or product for accurate positioning, so as to get more long-term development. Flooring companies need precise positioning to seize market competitiveness A wide variety of marketing tools does make some of the flooring business stand out, but the flooring industry still mired in the homogenization, the low end of the slough. Peel these marketing coat, flooring business is already really pools fencing and barricadesgrasp the needs of consumers, whether the market has already done the job from the source it? The anchor is any marketing product, if not to lay the foundation base, even if supplemented by an effective marketing tool, or make flooring companies build market building collapsed.

Flooring business from a very typical example to analyze the reasons for its failure, and as a preventive measure. A few years ago, it appeared on the flooring market specifically for the consumer market for children children floors, but sales of children's floor has downturn, the market is difficult to digest, leading to the shelf. Why children flooring market has completely broken down can also lead to failure? Flooring companies need a deep understanding of the consumer market to seize the core concept of the consumer The reason for its failure to correct, or flooring companies lack in-depth knowledge of the consumer market, rather than flooring market too refined. Thus, in aspects of production and publicity, the floor firmly positioned companies need consumer demand, more to think from the consumer's point of view, to grasp the market-oriented.

There have consumer demand, now the core needs of consumers, and living habits are constantly changing, flooring companies should pay close attention to this change, because the city needed to be adjusted product. In addition to products, the choice of marketing channels on the floor enterprises should focus on consumer experience. Consumers now pay more attention to interaction when the floor organization of marketing activities should stimulate the participation of consumers, so that consumers feel the culture and the connotation of the brand enterprises, so as to enhance brand awareness and reputation. wood and plastic composites suppliers in sharjah"Customer is God" is a truth, and applies to every row every industry, flooring business the key to success lies in whether consumers can tap. Flooring companies need to carefully study the market trends, products and marketing should be more humane.

Flooring industry profits increasingly meager

Posted in Wrestling Forums by meishengchao at 06:44, Jul 21 2015

Now, with the market reaching maturity floor, out of the war between the floor and did not stop, flooring company in order to obtain long-term development in a tough market environment, the need to get rid of the homogenization of the morass, discarded single The price war, became increasingly meager profits of the moment, to strengthen product design and development, out of the vicious cycle of price competition. plastic floor looks like wood ukHomogenization of the moment ah flooring companies grasp the positioning of the target population Floor brand operation, the homogenization of the enterprise is generally considered the most harmful, because it will make the companies do not have any advantage at all. In a sense, the designer flooring business "homogeneity" brand will accelerate homogenization, causing some damage to the brand.

This requires companies to operate as much as possible to create brand differentiation, brand operations in order to maximize the "interests." However, from a designer's point of view, based on segmentation of target groups and to the floor design arts breakdown is particularly important, such as certain grade, the distinguished senior intellectuals, their understanding of art than most people deeply. Enterprises need to strengthen the sense of design products In the modern home, home culture and the arts began in a big way into the lives of ordinary residents, affect our way of life, this style is reflected in the decoration design, it is more focused on the cultural and artistic content design. But this connotation does not mean the need prosperity and luxury home decorations, on the contrary, people began to focus on simplicity and crisp on the artistic.

Faced with the growing homogenization of challenges, several brands have begun to awaken, and continuous innovation of artistic expression, such as international pop style authentic nature, our flooring brand enterprises gradually began little color or no color, and maintain solid wood flooring knots and texture, but also broke the single and same direction visual. In the flooring industry, the designer must be able to show art aesthetic and convey their feelings and aesthetic ideals, to get the viewer to appreciate beauty through art, and to meet their aesthetic needs. The beauty of this art form and mental perception, is not as intuitivepool plastic surround decks as painting or sculpture to express, because the floor is a household product, it is first to meet the demands of consumers, followed by the beauty, not to mention, with floor design expression artistic perception is not easy.

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