Understand the essence of integrated marketing

Posted in Wrestling Forums by meishengchao at 08:59, Jul 24 2015

2014 Third Plenary Session of the eighth year after the economy, China's consumer market some incremental changes will take place, some change is the past and some change is groundbreaking, these are worth companies to follow, We want companies to be able to grasp the consumption trend of the market, the achievements of their own value model. Develop a comprehensive integrated marketing enterprises First, to clarify a concept, here's btb is no longer the traditional concept, it is a new concept buying wooden planks in the philippinesthat integrated marketing enterprise and between enterprises, namely business together business. Many years ago, there have been such a similar joint marketing, such as McDonald's and Coca-Cola, for example, the recent Orange and originally Chu Life Network, and so on.

Starting in 2014, this will be gradually transformed into joint marketing integrated marketing, oto between traditional companies and Internet companies, integrated marketing, complementary integrated marketing enterprises, purely online and offline integrated marketing, two or more companies Groups will jointly study the development of integrated marketing strategies to complement through mode, complementary resources, complementary channels, complementary capabilities, needs complementary services complementary to achieve integrated marketing strategy and other business groups. This marketing trend will mainly come from consumer groups to change attitudes and philosophy, as well as changes in consumers living ecological space, prompting consumer groups are increasingly tending to purchase an integrated post-consumer solutions. Consumers no longer buy consumer mentality of many people in pursuit of discounts, convenience, etc. carried out, they began to tend to make integrated flooring company to meet the requirements of different products integrate consumer demand for its composition.

Obviously, this is a trend, but this trend may be just expand and tentative attempt in 2014, enterprises need in terms of resources, the interests, the concept of culture, the channel, the responsibilities, the division of fine consensus and agreement terms. Nevertheless, this trend is inevitable, most of the enterprises in the next three years will embark on "is not a person in combat," the marketing status, which will small flooring company marketing presents a serious challenge, because maybe there is no companies willing to work together to promote this btb and the weak integrated marketing. Understand the essence of integrated marketing Nine positive building materials network learned, Integrated Marketing Communications is a marketing communications plan essentials, while fully recycle white yard fenceaware of the requirements to develop a comprehensive plan used by a variety of means of communication to bring added value, such as general advertising, direct response advertising, sales promotion and public relations, and the combined, provide a good definition, consistency of information, so that the mass influence maximized.