Flooring industry profits increasingly meager

Posted in Wrestling Forums by meishengchao at 06:44, Jul 21 2015

Now, with the market reaching maturity floor, out of the war between the floor and did not stop, flooring company in order to obtain long-term development in a tough market environment, the need to get rid of the homogenization of the morass, discarded single The price war, became increasingly meager profits of the moment, to strengthen product design and development, out of the vicious cycle of price competition. plastic floor looks like wood ukHomogenization of the moment ah flooring companies grasp the positioning of the target population Floor brand operation, the homogenization of the enterprise is generally considered the most harmful, because it will make the companies do not have any advantage at all. In a sense, the designer flooring business "homogeneity" brand will accelerate homogenization, causing some damage to the brand.

This requires companies to operate as much as possible to create brand differentiation, brand operations in order to maximize the "interests." However, from a designer's point of view, based on segmentation of target groups and to the floor design arts breakdown is particularly important, such as certain grade, the distinguished senior intellectuals, their understanding of art than most people deeply. Enterprises need to strengthen the sense of design products In the modern home, home culture and the arts began in a big way into the lives of ordinary residents, affect our way of life, this style is reflected in the decoration design, it is more focused on the cultural and artistic content design. But this connotation does not mean the need prosperity and luxury home decorations, on the contrary, people began to focus on simplicity and crisp on the artistic.

Faced with the growing homogenization of challenges, several brands have begun to awaken, and continuous innovation of artistic expression, such as international pop style authentic nature, our flooring brand enterprises gradually began little color or no color, and maintain solid wood flooring knots and texture, but also broke the single and same direction visual. In the flooring industry, the designer must be able to show art aesthetic and convey their feelings and aesthetic ideals, to get the viewer to appreciate beauty through art, and to meet their aesthetic needs. The beauty of this art form and mental perception, is not as intuitivepool plastic surround decks as painting or sculpture to express, because the floor is a household product, it is first to meet the demands of consumers, followed by the beauty, not to mention, with floor design expression artistic perception is not easy.