Brand cross-development alliance

Posted in Wrestling Forums by meishengchao at 10:40, Aug 05 2015

Flooring and other home building industry has always been closely linked with the development of the real estate industry. The real estate industry's well-being directly determines the cold floor and other home building industry. But in 2014 the real estate market has not been rising, flooring and other home improvement building materials companies in order to maintain a good momentum of development in the new year, the need to develop forward-looking vision, to cross-border alliances and development. Consumer demand for cross-brand alliance conform There have been some forward-looking vision of the business,no formaldehyde pergolas price try to cross-border co-branding marketing another way, to seek new breakthroughs. Recently, the Marco Polo, Lens, Sofia and other 13 first-line brand of home building materials, co-sponsored Alliance of Chinese good home, a large home improvement book-signing event in Xi'an, Shanghai, Tianjin, Hangzhou and other places held to attract a large number of consumers to participate.

The real estate industry for the home building industry shock effect is an objective reality, but heartening is that more and more families to improve the quality of life brought about due to upgrade needs. The biggest difference between this demand and the traditional home improvement needs that consumers need not just an electric kitchen, bathroom, flooring and other building materials single product, they want to get is a healthy, environmentally friendly, tasteful family surroundings. In the opinion of many people in the industry, cross-brand with good home Union on behalf of the joint marketing of the emergence, in line with the changing needs of consumers, it could play a role in many fields brands together to provide the best one-stop solution for home decoration program, and at the same time meet the high quality demands of different consumers decoration; consumers can save a lot of renovation which cost time and money costs, and create a real high-quality home space.

But also with a view, at the same time comply with consumer demand, companies should also be aware that when consumers buy home building products are no longer too entangled in a single product and features, but pay more attention to the overall effect and effect, which is actually the overall quality of home building materials for the company's brand strength, product strength and service force and put forward higher requirements. Flooring business or extend the industrial chain development whole-home On flooring industry, cross-border development, whole-home mode is more appropriate. extruded No cracks plastic planksWhole-home industry is burnt, the most important body in which the flooring company currently can not be smoked smoke confused, calm back to the nature of the industry, the industry what must be, what the industry is currently the most urgent needs. Toutou totally reasonable grounds its strategy. Where are you from, where to go, what position you're in, why go, how to go. Whole-home calmly examine the nature of its consumer and nature of the product to determine its nature.