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Two-Cent Fares Are Killing Airlines in India's Cutthroat Market


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00:55, Sep 29 2018

Two-Cent Fares Are Killing Airlines in India's Cutthroat Market

Global carriers have flocked to India, lured by a domestic travel boom and what’s expected to be the world’s third-biggest aviation market by 2025. Yet India has proven an intensely competitive market, where profits are scarce and the life expectancy of weaker airlines is anything but certain.https://hk.ch.com/flights/HKG-SHA.html" class="TyTxtSmlC">香港飛上海

Jet Airways India Ltd., one of the first carriers to launch after the market opened up in the early 1990s, said in a filing this month that it needs cash to meet liquidity requirements. Its stock price is in a free-fall as losses piled up. The company’s board announced a turnaround plan Monday with scant details, including the sale of its stake in its loyalty program and reduction of 20 billion rupees ($285 million) in costs over two years.
It’s the latest sign of financial distress in a market beset by a crushing fare war that’s made life difficult for foreign carriers, ranging from Malaysia’s low-cost AirAsia Group Bhd. to Singapore Airlines Ltd., not to mention a teeming field of domestic players. The competition is set to intensify if Qatar Airways follows through with its proposal to start a short-haul airline in the country.
The Indian commercial aviation industry has pretty much been in shakeout mode ever since the government ended a state monopoly enjoyed by Indian Airlines in 1994. Debt-burdened Kingfisher Airlines ended operations in 2012 -- and 10 other domestic carriers remain locked in a largely profitless struggle for passengers, despite operating in the world’s fastest-growing market.

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