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Flooring industry pattern

Posted in Wrestling Forums by meishengchao at 08:06, Feb 18 2016

When Dekor founder year after taking over domestic Krono Wood business, the development of the future direction of the company is to build brand image and brand promotion. "The key factor in the domestic market over the past Krono not promote them, is the emphasis on production branding." he said. outdoor pavillion ideas According to the group's marketing plan, Krono Group has developed a dual-brand strategy, market segmentation. On the market of the original Kenuo Sen brand will become a leading group in the low-end brand product sales. The group launched a new series of products Rhine sun will be a manifestation of corporate image of high-end brands. Reporters learned that, although Krono Wood is a foreign brand, but its price is also favorable than domestic products of the same type.

It is reported that, Krono goal is to price the traditional 8 mm laminate flooring do 70 yuan per square meter, while the market price is usually 90 yuan, how to build a sliding fence advanced laminate flooring do about 90 yuan per square meter, which is lower than the market on more than 100 yuan price. Peng Hongbin said that as Krono Wood laminate flooring industry is a decade of global sales champion, pasting of composite panels on wood in the whole of Asia has the most complete, most efficient industrial chain. Woodland Health as soon as possible, raw material supply, production and distribution network base, logistics and distribution, service, Krono achieve the integration of complete autonomy. Such a complete industrial chain reduces the level of distribution, standardized terminal pricing to give consumers value in circulation.

Three years is going to win the first card industry for China's huge market demand for flooring, Krono Wood developed a preliminary development plan. pvc cladding water resistant A year and a half, so that the Group of laminate flooring sales do Chinese second; three years' duration, to achieve China sales of the first.

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