Floor tier market

Posted in Wrestling Forums by meishengchao at 07:33, Dec 25 2015

Flooring industry development in China for many years, large and small brands on the market today totals nearly 3,000, this aspect of growth of the market size of the flooring industry, it also makes the floor the moment the market seems to rise to the development of competition in the white-hot stage. diy wooden flower troughs A second-tier saturation and accelerate the pace of urbanization construction markets have made three or four lines market has gradually become a new flooring companies competing interests point.

Three or four lines market has become flooring business, "Blue Ocean" Nowadays, saturation and accelerate the pace of urbanization construction market tier cities are making the floor enterprises have development goals aimed at the four-tier market. For the flooring business, the four-tier market is able to become the enterprise development "Blue Ocean" mean? Flooring industry for nearly three decades as a domestic development of traditional industries, wood plastic anti slip deck decoration materials the number of firms in the industry in recent years, along with the increasing market competition increasingly intense. Nowadays, in addition to open competition within the industry, the competitive pressure on the environment but also makes a lot of business development into a more awkward situation. According to relevant survey, in 2014 the flooring industry in the second-tier brand most consumers, over half of the total; three-line brands and local brands tied for second, followed, brands came in last. Flooring industry, second-tier brand awareness, productivity, channels, and constantly improve the team in four major areas, the price advantage is more prominent, therefore, second-tier brands more popular.

Meanwhile, statistics from the 2015 complaints involving Internet flooring brand situation, the local brands and no-name, although popular, but the probability of their biggest complaints, mainly because such flooring products in order to lower the costs, poor quality and low much choice material processing,discount plastic fencing base panel and therefore also the most quality problems; a second-tier brand for its quality of service are relatively mature, the smallest proportion of complaints. Flooring market structure changes spur enterprises to make new strategic adjustment With the deepening of the national policy of central China, western development, the flooring market has quietly changed, the emergence of new patterns. Because of its location in the eastern coastal region, among the nation's level of economic development, its high income level.