Floor independent brand

Posted in Wrestling Forums by meishengchao at 15:08, Sep 09 2015

High-end flooring products have become the mainstream trend of domestic flooring market, but the domestic flooring brands achieve high-end products, there is still much room for development, flooring enterprises should strengthen brand awareness, focus on improving product quality and production process for our flooring industry competitive supplementary positive energy and positive. Board industry chain is not mature enough Compared to Western countries, China's2x6 plastic lumber deck boards flooring industry still ranks at the low end, the industrial chain is very immature. The biggest feature is the large number of small and micro enterprises, although this can be made fully competitive market, but still serious homogenization phenomenon seriously hindered the development of the industry.

At present, it can be recognized by consumers and well-known brand name is still relatively small, relatively speaking. The narrowness of the domestic development of ideas will make the whole industry chain can not be extended, difficult to form a systematic sequence of development. Lack of brand awareness so that domestic flooring industry not born famous enterprises and star product. Most companies can only agents of international brand as a "migrant workers", reduced to a "supporting role" in the international flooring industry this vast market. Urgent impetus own brand The current flooring industry has begun to advanced high-grade ranking, from the previous workshops of traditional manufacturing enterprises are turning to brand design, brand new middle classes more and more consumers.

Although the development trend is good, but the level of competition is still relatively low, quantitative qualitative change when triggered, the flooring industry still lacks an innovative real power to promote such a jump in level. Domestic independent brand building will drive positive energy to play, to independent innovation as the driving force to enhance the quality and high-end product development, will win the market more consumer recognition, market share of hurricane shutters in Bergenhigh value-added cake. Just improve product quality standards, market-oriented, and increase efforts to adjust product structure, innovation of science and technology, developing new materials, new technology research and development, establish a powerful influence on the characteristics of the brand market floor, the floor of the future market or have long-lasting development potential. Future competition will continue to be the brand, quality and channels.