Lift profits flooring market price war

Posted in Wrestling Forums by meishengchao at 00:50, Sep 08 2015

From "October" Golden Week a few days, flooring market promotion battle already smoke. Recently this reporter visited the market found major home building materials stores in order to meet the "Eleventh full release price" campaign, living at home, Dekor, nature and other brands coincidentally launched a tempting promotion policy. Since the year 2012 the building materials market continued deserted state, first-line brands have taken the floor "price for volume" site plastics gazebos Australia strategy to expand sales and market share increased rather than decreased. 100 product family as life full price; Dekor composite wood flooring original 319 yuan / square meters, launched a special 179 yuan / square meters. Consortium become common practices flooring brands "October" promotion.

From the promotional league home industry brands constituted implemented within the Union flooring, tiles, wardrobes and other household products chain discount policy, household consumption together constitute a one-stop solution that allows consumers to save the price of a home to talk about the trouble. Reporters learned that the family had been living in Beijing and other places to carry out the product marketing alliance strategy, the effect is very good, the whole Union to achieve a sales 10,000 orders, sales of 100 million yuan. The Changsha "eleven" is a market more than 100 different promotional lineup, basically covering the floor of the market mainstream category and color, forming a non-blank promotional campaign, so that different styles and price preferences of consumers They can choose their favorite products.

Because of this, the first half of this year, although home building materials market is quiet, but a brand's market share also increased rather than decreased. According to the latest "China Flooring report" The data show that China's top ten brands of wood flooring market share reached 30%, the concentration of flooring market improved significantly. Domestic flooring industry experts said that in the same price, the purchase of big brand consumer product is a inevitable choice. pvc tongue and groove ceiling panels Living at home, Dekor, nature and other frontline flooring brand launched the first "0 Profit" class price war will make the survival of some smaller brands original price advantage gone, a lot of brand-name floor to be cleaned out, from the objective speaking, this is a good thing for consumers.