Diversified development flooring industry

Posted in Wrestling Forums by meishengchao at 13:12, Sep 02 2015

And go down this road forced the flooring products refined" Wengshao Bin pointed out that "in 2013 the whole of China flooring, will pay more attention market segments, individual needs. No big change from the direction of a large, mainly from the details. For example, before the floor is more concerned with the family, and now we all know, a lot of public, commercial establishments required floor also a lot of these places the floor and family composite exterior stairs sale on the floor different styles and features, so it is necessary for development in this area. For example, in the style, decoration of the floor before most contact with the wood together to wood as an expression, but coming to the floor of expression, it should be a breakthrough this point, for example, can silk, cloth, leather and other ways to express the need for more personalized products to meet the broader market. "Today, businesses are looking for a broader way, diversification became one long pattern appears, it is no exception in the flooring industry.

Faced with the diverse needs of consumers, enterprises should be based on the realities of the floor, making a policy in favor of the idea of ??the development of enterprises, do not copy others from experience, expansion should be cautious. Diversification of the flooring industry with favor brand, has been mostly out of their own way diversification, including natural flooring, Power Dekor Wood and bunny trim. Main business nature of the floor from the floor to a number of areas to upgrade cabinets, wardrobes, doors, accessories. In some industry view, the single category alone has been significantly disadvantaged, diversification is the product of market development, but also inevitable. Adjust strategic thinking, increase their brand extension, diversified development, it is conducive to enterprise resource sharing and expand benefit. Combination also brings to consumers to purchase high quality products and the overall advantages of service guarantee. Diversification does give enterprises the proper operation of a series of benefits, such as increased profit point, decentralized management risk, against the industry downturn.

However, not all businesses are suitable for floor diversification strategy, SME development is impaired because of funding problems. The industry also has a lot of people have doubts about the road to diversification in the industry downward trend, relying on diversified breakthrough development dilemma is not a good practice. The industry generally believe that: the diverse needs of the team operating and marketing costs, brand appeal is not diy wall use pvc boardenough, the operation is not a professional business, diversification is not a shortcut. Overall, for diversification, flooring enterprises must clarify its own position, remember blind expansion, advocated pluralism hair development, professional management, build a professional team involved in the fields.